Destination Management. DestiCard.
With the DestiCard, n-tree has developed a dynamic tool for the optimal marketing of tourist options! DestiCard revolutionizes destination management. The tourist industry and leisure venues have faith in the Internet-based system.
DestiCard facilitates the establishment and the management of tourism-related cooperation networks with simple means. Options offered by various leisure facilities can be cleverly packaged together and marketed together as GuestCards, Citycards, Regiocards etc. This enhances value with visitors as well as participating companies. Within the shortest period of time and with minimum investment an extensive marketing system can be set up (tourism offices, hotels, newsagents). DestiCard - a dynamic marketing tool for managing tourism capabilities and enhancing the economic value of a region.
The demand behavior of guests requires options tailored to/suitable for target groups. These can be completely different. On the one hand, high-quality options with a strong image are popular, on the other hand visitors also expect good-value all-inclusive offers. The consumer is multi-optional. Diversity is important to for the customer.
From now on with the DestiCard, options can be developed in a way that makes them suitable for target groups, and can be comfortably realized. Destinations that develop and successfully market emotionally-charged offers will be able to establish themselves on the market in future, and remain competitive.
Reacts flexibly and individually to guests' needs
Guests are looking for a broad selection of leisure and tourism options. Therefore it is important, that regions, cities, municipalities, tourism
organisations and leisure facilities work together on promoting
themselves as tourist destinations. Dynamic networks and joint projects are the key to success. This is essential for the development of a modern extensive range of
attractions. Guests need to see the
attractiveness of a region and the variety of tourist packages at a
Increasing Tourist Added Value
The objective of each destination must be to build up a good brand. All attractions have to be put in the limelight in order to achieve a greater combined effect. This encourages the establishment of a strong brand, enhances the economic value of a region, increases the number of overnight bookings as well as average length of stay, motivates visitors to return and helps to gain new customers.
DestiCard and its technology stand for flexibility and comfort. Its so-called "dynamic packaging" means that packages can be adjusted to suit specific customers. If families, city travellers, culture enthusiasts, sports fans, seniors etc. - with DestiCard you can offer the right card for every target group! Instead of a long list of all activities, that a region offers, the visitor comes to a bundled information, specially prepared for his interests. The uncomplicated, stress-free access to the attractions, public transport and other extra services on the card, meet the needs of a modern-day guest.
Additionally, tourist managers can target new demands with this tool.
For example, if the weather forecast is bad, then the guests can be
given alternative program options quickly and simply. Here ideas have no
limits. This is possible, because cards that
are already in circulation can have
added benefits by the tourist office or via the Internet
by the guests themselves at any time.
A carefully selected structure allows sales points such as hotels to be included in the system with minimal technical effort - a PC with an Internet connection is all you need. Leisure facilities with their own cash and access control systems can also be integrated into the platform by means of an open interface. This means that the guests can directly enter the facility via the turnstile. There is no waiting in the queue at the cash-desk.
The idea of DestiCard
card concepts issue an inclusive card, which gives the guest reduced
cost or free entry to selected leisure facilities. With this card
however, the guest has no direct access to the facility. He has to buy
a separate ticket at the cash desk. This causes further work for the
service provider without advancing his income. This
separation of systems - inclusive card and operator's system - results
in the fact that both the guest and the operator are reluctant to
accept these cards. These concepts are rather seen as competition by
the operator, for which reason he often boycotts them.
our integrated approach both systems are seen as a unit and are
interlinked. This means that the guest can enter the facility directly
at the turnstile, without stopping at the cash desk. This solution
produces positive networking effects which can only mean a win-win
DestiCard is a versatile Internet-based card solution that is supported by tourist organisations and leisure centres. A central authority, the "card manager" (e.g. tourism organisation), defines so-called "card applications". Such applications for example are a Local Card, Guest Card, Convention Card, Special Interest Card etc. It is up to the service partner to decide as to which card application he/she would like to have and which rates he/she would like to have at his disposal for this nationwide sales platform.
The central task of the Card Manager is to put together targeted card packages from the products of the service partners. The guest then receives a wide range of offers and can individually select the services on his/her own card. The card gives the guests the opportunity to organize their free time based on their own needs and interests!
The heart of this technology is the Internet. It provides tourism managers with an important tool to structure and compile dynamic offers.
Guest-oriented, flexible and individual are the key attributes of this new tool!
Sale of the Card
Equipment of a sales point
›› PC with web-client
›› integrated into a ticketing system
›› Google Handy HTC Magic (cost-saving and mobile)
›› Opticon Pocket Scanner OPN-2001
Sales points with a web client simply require a PC with Internet access and a barcode scanner (optional). The required Card package, including possible additional packages are booked onto the card at the point of sale via a web application. Small or mobile issuing desks simply activate the card packages via mobile phone. This structure has been chosen with the specific purpose of building up an extensive sales network with minimum investment costs and in a short space of time.
Acceptance of the Card
Equipment of a point of acceptance
›› PC with web-client (continuous internet connection required)
›› PC with service-client (a conintuous internet connection is not required)
›› Integrated into a ticketing system
›› Google Handy HTC Magic (cost-saving and mobile)
›› Opticon Pocket Scanner
registration requires service partners to use a PC with Internet
or a mobile phone. Leisure facilities with their own cash and access
control systems can be integrated into the platform by means of an
interface. This unburdens the cash-desk staff and saves the guests
having to stand in queues at the cash-desks.
Objectives in the realisation of a card platform
›› Card holders can enter as many facilities (service providers) directly at the turnstile as possible.
›› The cards are sold at many sales points: tourist offices, leisure facilities, hotels, petrol stations etc.
›› Every service provider is also a distribution partner of the card platform.
›› Internet: registered cardholders can book services or service packages on their cards from home.
›› Flexible package and services management
›› High transparency
›› Open, manufacturer-independent interfaces
›› Modular, scalable system
›› Download folder: "destination management"